See here for instructions on how to turn a parameter into a custom dimension
| Parameter Name | Custom Dimension? | Description |
|
store_name |
Yes | Dealership name (ex. toyotademo) |
|
user_type |
Yes | Is the user an online shopper or client staff |
|
oem_code |
Yes | The number assigned by the manufacturer to the dealer (ex. 406A08) |
|
user_id |
Yes | Unique ID assigned to an identified customer or agent (ex. 39021033) |
|
affiliation |
Yes | Name of company associated with event (liveperson) |
| affiliation_id | ID number of agent, employee, company, phone extension, or session connected with the event (332093jda-2389dajewd-32893dsa) | |
| comm_phone_number | phone number associated with event (E.164 phone number formatting) | |
| comm_status | Yes | start, close, engage, inject, send_deal, send_payment, send_appt, directions, idle, timeout, load, video_start, video_end, connect, ring, appt_set, crm_update, appt_booked, blocked, failed, connected |
| comm_type | Yes | chat, sms, voice, video, form, email |
| currency | Yes | USD,CAD,EUR,GBP,FRF |
| department | Yes | sales, service, parts, trade, credit, body_shop, admin, accessories, hr, custom_shop, rentals, unknown, quick_lube |
| element_position | top, top_left, top_right, bottom, bottom_right, bottom_left, slide_left, slide_right, floating, pop-up | |
| element_state | active, cleared | |
| element_subtype | cta_button, cta_icon, nav_button, nav_icon, nav_tab, hamburger_menu, mega_menu, sidebar_menu, inline_menu, hyperlink, content, share_icon, image, input_field, toggle, dropdown, | |
| element_text | Yes | Text on the cta button, hyperlink, menu, or message on image (if available) |
| element_text_selection | ||
| element_title | Name of the data field or adjacent text | |
| element_type | Yes | header, banner, popup, form, digital_retailing_tool, trade_tool, chat_tool, accessibility_tool, search_tool, scheduling_tool, gallery, map, footer, video, item_details |
| element_value | Yes | value of itemlist filter, search terms, and universal field values |
| event_action | Yes | click, slide, open, close, exit, increase, decrease, clear, check, uncheck, redirect |
| event_action_result | Yes | play, restart, vr_play, spin, popup, slideout, exit, error, search, calc, start, stop, redirect, open, close, increase, decrease, clear, check, uncheck, next_step |
| event_owner | Yes | The name of the company who sends the events into GA4 (ie. cdk_digital_retail) |
| flow_name | Yes | start, contact_info, trade, financing, accessories, pick_bank, finalize_deal, credit_app, soft_pull, compare, upload_photos, upload_video, lease, delivery, service_plans, conditional_incentives |
| flow_outcome | Yes | start, stop, close, recalc, download, submit, unlock, proceed, lead, approved, declined, error, added, removed |
| flow_stage | Yes | a numeric value associated with the flow_name data field |
| form_name | Yes | Name of the form provided by the form owner |
| form_type | Yes | item, consumer_contact, trade, recall, parts, accessories, service_appointment, pre-order, finance_credit, human_resources, body_shop, custom, research, surveys, unknown |
| item_color | Yes | pull from standardized 3rd party lookup table |
| item_condition | Yes | new, used, salvage, dealer_cpo, oem_cpo, cpo, unknown |
| item_fuel_type | Yes | gas, diesel, liquified_natural_gas, electric, propane, nitrogen, methane, unknown |
| item_id | Yes | vehicle identification number, serial number, which is assigned by manufacturer |
| item_inventory_date | Date the vehicle was added to the inventory | |
| item_make | Yes | ford, toyota, honda, etc. |
| item_model | Yes | crv, tacoma, rav4, etc. |
| item_payment | Yes | lease, finance, cash |
| item_price | Yes | price of item (used for eCommerce reports) |
| item_results | number of results returned on the screen from a search query | |
| item_type | Yes | sedan, coupe, suv, cuv, crossover, truck, commercial_truck, van, trailer, 5th_wheel, luxury, domestic, |
| item_variant | Yes | xle, sle, mdx, etc. |
| item_year | Yes | model year |
| itemlist_filter | max_mileage, min_mileage, max_price, min_price, min_year, max_year, min_payment, max_payment | |
| link_url | destination URL if the CTA takes the consumer to a new page | |
| media_type | Yes | video, image, vr, slider, gallery, offer, 360_platform |
| page_type | Yes | item, itemlist, contact, directions, service, parts, accessories, body_shop, home, build_to_order, custom, complaint, employment, recall, finance, credit, trade, commercial, showroom |