Question: What does Roadster collect from my site?
Answer: If you have the Roadster analytics script installed on your main site, this gives access to track the following:
- Pageviews: We fire a pageview into our own environment on every page a user loads on your site. This is crucial for us to have as this information ultimately populates the reporting available to you within Dealer Admin, and allows us to have a complete, holistic view of your customers entire journey
- Express Store Clicks: We fire an event into our own environment when a user clicks an Express Store CTA. This is helpful for us to understand what % of your users are clicking into the Express Store, and which CTAs you are serving on the site might be performing better than other so you can better optimize.