If you import our default container, this is a reference to help you understand how it works. The intention of this container is to be a starting point for you. If there are variables you don’t need, you can delete them. If there are parameters you want to add, you can create them.

Components of GTM: 
  1. Tags: A tag is essentially a snippet of code that executes on a page, and passes data into different systems such as Google Analytics, Google Ads, Facebook, etc. 
  2. Triggers: Triggers listen for certain events such as clicks, form submissions, or page loads. When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.
  3. Variables: Variables represent the values that change dynamically across the website, and what you would want to look at in Google Analytics. Examples of variables include vehicle name, vehicle model, vehicle price, VIN, etc. 
Digital Retail Tags:

The Digital Retailing container contains a number of tags that adhere to our own event taxonomy as well as the Automotive Standards Council, and will fire when certain actions occur on the Express Store

  1. GA4 - Core Configuration: The configuration tag for GA4. Loads first thing on every page and is needed for the pageview and event tags to fire. 
  2. GA4 Event - Roadster Business Event: This tag will fire all click/interaction event data into GA4
  3. GA4 Event - Roadster Core Pageview: This tag will fire a page_view event into GA4
  4. GA Event - Roadster Business Events: This tag will fire all click/interaction event data into UA
  5. GA Event - Roadster Core Pageview: This tag will fire a page_view event into UA
  6. ASC - GA4 Event - ASC Pageview: Will fire alongside the standard pageview event and contains ASC specific parameters.
  7. ASC - GA4 Event - Chat Engagement: Will fire when a user engages with Roadster chat provider
  8. ASC - GA4 Event - Click to Call: Will fire when a user clicks a phone number to call the dealership
  9. ASC - GA4 Event - CTA Interaction: Will fire when a user clicks on general CTAs across the Express Store
  10. ASC - GA4 Event - Form Engagement: Will fire as a user fills out different fields on a given lead form
  11. ASC - GA4 Event - Form Submission: Will fire when a user successfully submits a form
  12. ASC - GA4 Event - ItemList Filters: Will fire when a user engages with the filter options on the search results page
  13. ASC - GA4 Event - Media Interaction: Will fire when a user either clicks on images or watches a video
  14. ASC - GA4 Event - Purchase: Will fire when a user places an order
  15. ASC - GA4 Event - Retail Process: Will fire as a user interacts with a VDP or goes through the credit and trade process
  16. ASC - GA4 Event - Search Bar: Will fire when a user searches for something in the search bar

Our container also includes a number of variables that are being collected from our datalayer. If you want to add more, or remove any variables, you can easily do this.