Starting February 1, CDK implemented a rebranding initiative for several of its products to align more effectively with the company's overarching vision and strategic direction. One such product affected by this rebranding is Roadster, which has been rebranded as CDK Digital Retail. It is important to note that while the nomenclature has undergone modification, the core functionality of the product remains unaltered.

In the course of this rebranding process, the 'event_owner' event parameter associated with ASC events underwent a necessary update. Historically identified as 'roadster,' it now corresponds to 'cdk_digital_retail', and users engaging with GA are advised to acknowledge this alteration. Attempting to filter data based on the former 'roadster' parameter will no longer return any results, so please be cognizant of this change and filter on 'cdk_digital_retail' moving forward.