| Event Category | Event Action | Non-Interactive? | Description |
| R-instore-build-your-own | R-accessories-added | Agent added an accessory | |
| R-accessories-removed | Agent removed an accessory | ||
| R-accessories-skipped | Agent skipped over accessories | ||
| R-apply-to | Agent selected Apply on the Compare Payment Options popup to set a deal | ||
| R-bed-length | Customer selected the bed length | ||
| R-buy-this-car | Agent clicked 'Continue' to enter into the buy flow | ||
| R-compare-payment-options | Agent clicked to compare the three different payment options | ||
| R-conditional-incentive-added | Agent selected conditional incentive | ||
| R-conditional-incentive-removed | Agent removed a conditional incentive | ||
| R-deal-saved | Agent saved deal | ||
| R-delivery-options | Agent selected either pickup or delivery | ||
| R-drivetrain | Agent selected a drivetrain | ||
| R-engine | Agent selected an engine | ||
| R-exterior-color-added | Agent selected an exterior color | ||
| R-exterior-color-removed | Agent removed an exterior color | ||
| R-features-added | Agent selected an optional feature | ||
| R-features-removed | Agent removed an optional feature | ||
| R-finance-down-payment | Agent changed finance down payment amount | ||
| R-finance-terms | Agent changed the finance terms | ||
| R-find-payments | Agent selected Find Payments on the Compare Payment Options popup | ||
| R-interior-color-added | Agent added an interior color | ||
| R-interior-color-removed | Agent removed an interior color | ||
| R-lease-amount-due | Agent changed the amount due for the lease | ||
| R-lease-mileage-per-year | Agent changed the miles per year for the lease | ||
| R-lease-terms | Agent changed the lease term | ||
| R-payment-option | Agent clicked between finance, cash, and lease | ||
| R-roll-to-finance | Agent selected Finance on the Compare Payment Options popup | ||
| R-roll-to-lease | Agent selected Lease on the Compare Payment Options popup | ||
| R-service-plan-added | Agent added an F&I product | ||
| R-service-plan-removed | Agent removed an F&I product | ||
| R-trade-in-valuation | Agent submitted a trade valuation | ||
| R-transmission | Agent selected a transmission | ||
| R-trim | Agent selected a style | ||
| R-instore-checkin | R-instore-checkin | Fires when agent checks customer into showroom | |
| R-new-customer | Agent created a new customer | ||
| R-online-checkin | Fires when agent checks in a customer not in showroom | ||
| R-instore-click | R-edit-delivery-options | Agent edited their delivery options on the my purchase page | |
| R-instore-contact-dealer | R-click-to-call | Customer clicked to call the dealerships phone number | |
| R-click-to-direction | Agent clicked to get directions to the dealership | ||
| R-instore-credit-app | R-credit-app-clicked | Agent clicked Get Started on the financing page | |
| R-credit-app-started | Agent started a credit application | ||
| R-credit-app-submitted | Agent submitted a credit application | ||
| R-instore-customer-information | R-customer-checked-in | Agent checked in a customer | |
| R-deal-viewed | Agent clicked to view a deal associated with a customer on the customer information page | ||
| R-instore-express-store-live | Rn-chatting | Agent sent a message | |
| R-ended | Agent ended the chat session | ||
| R-init | Agent opened chat | ||
| R-postChat | Agent interacted with the post chat survey | ||
| R-waiting | Agent waiting between chats | ||
| R-instore-image-swiper | R-arrow-clicked | Agent clicked the arrow on the compare styles popup | |
| R-instore-leads | R-buy-flow | Agent submitted PII on the checkout page | |
| R-credit-pre-approval-inquiry | Agent filled out a pre-approval inquiry | ||
| R-express-trade | Agent completed an express trade | ||
| R-in-store-purchase | Agent made a purchase on behalf of a customer | ||
| R-missing-vin-inquiry | Agent filled out a missing vin inquiry | ||
| R-shared-express-car | Agent shared details | ||
| R-soft-credit-inquiry | Agent completed a soft credit inquiry | ||
| R-standalone-trade-in-inquiry | Agent submitted a standalone trade | ||
| R-trade-estimate | Agent submitted a trade estimate | ||
| R-unlock-inquiry | Agent unlocked pricing | ||
| R-vehicle-reservation | Agent reserved a vehicle | ||
| R-welcome-inquiry | Fires when an agent checks customer into showroom | ||
| R-customer-created | Agent created a new customer | ||
| R-instore-my-purchase | R-accessories-added | Agent added an accessory | |
| R-accessories-removed | Agent removed an accessory | ||
| R-service-plan-added | Agent added an F&I product | ||
| R-service-plan-removed | Agent removed an F&I product | ||
| R-instore-payment | R-down-payment-completed | Agent submitted a payment on the my purchase page | |
| R-instore-purchase | R-personal-info-completed | Agent submitted their PII on the checkout page | |
| R-purchase-placed | Agent placed an order | ||
| R-purchase-started | Agent started the purchase process | ||
| R-instore-reservation | R-vehicle-reserved | Agent reserved a vehicle by placing a down payment | |
| R-instore-share | R-copy-to-clipboard | Agent copied the share details link to their clipboard | |
| R-print-price-summary | Agent clicked to print price details | ||
| R-print-share-details | Agent clicked to print vehicle details | ||
| R-instore-slide-out | R-opened-slide-out-contact-us | Agent opened the contact us popup | |
| R-opened-slide-out-message-dealer | Agent selected message your concierge from the my purchase page | ||
| R-opened-slide-out-need-help | Agent opened the need help popup | ||
| R-instore-srp-filter | R-filter-clear | Agent cleared a filter | |
| R-filter-color | Agent filtered on color | ||
| R-filter-features | Agent filtered on features | ||
| R-filter-length | Agent filtered on length | ||
| R-filter-mileage | Agent changed the mileage slider | ||
| R-filter-payment-cash | Agent change the cash down slider | ||
| R-filter-payment-finance | Agent changed the finance payment slider | ||
| R-filter-payment-lease | Agent changed the lease payment slider | ||
| R-filter-type | Agent added a filter to the SRP page (payment type, model, year, etc.) | ||
| R-instore-srp-new | R-soft-credit-inquiry | Agent completed a soft credit inquiry | |
| R-unlock-prices | Agent unlocked prices | ||
| R-instore-trade-in | R-trade-in-accepted | Agent accepted a trade-in offer | |
| R-trade-in-rejected | Agent rejected a trade-in offer | ||
| R-trade-in-started | Agent started the trade-in process | ||
| R-trade-in-submitted | Agent submitted a trade offer | ||
| R-trade-in-upload-photos | Agent uploaded photos for trade-in | ||
| R-instore-vdp-new | R-accessories-added | Agent added an accessory | |
| R-accessories-removed | Agent removed an accessory | ||
| R-accessories-skipped | Agent skipped over accessories | ||
| R-apply-to | Agent selected Apply on the Compare Payment Options popup to set a deal | ||
| R-buy-this-car | Agent clicked 'Continue' to enter into the buy flow | ||
| R-compare-payment-options | Agent clicked to compare the three different payment options | ||
| R-conditional-incentive-added | Agent selected conditional incentive | ||
| R-conditional-incentive-removed | Agent removed a conditional incentive | ||
| R-deal-saved | Agent saved deal | ||
| R-delivery-options | Agent selected either pickup or delivery | ||
| R-finance-down-payment | Agent changed finance down payment amount | ||
| R-finance-terms | Agent changed the finance terms | ||
| R-find-payments | Agent selected Find Payments on the Compare Payment Options popup | ||
| R-lease-amount-due | Agent changed the amount due for the lease | ||
| R-lease-mileage-per-year | Agent changed the miles per year for the lease | ||
| R-lease-terms | Agent changed the lease term | ||
| R-payment-option | Agent clicked between finance, cash, and lease | ||
| R-roll-to-finance | Agent selected Finance on the Compare Payment Options popup | ||
| R-roll-to-lease | Agent selected Lease on the Compare Payment Options popup | ||
| R-service-plan-added | Agent added an F&I product | ||
| R-service-plan-removed | Agent removed an F&I product | ||
| R-similar-cars-slideshow | Agent clicked on an arrow under similar cars | ||
| R-trade-in-valuation | Agent submitted a trade valuation | ||
| R-vehicle-image | Agent interacted with an image on the VDP | ||
| R-vehicle-slideshow | Agent interacted with an image in the slideshow | ||
| R-instore-vdp-used | R-apply-to | Agent selected Apply on the Compare Payment Options popup to set a deal | |
| R-buy-this-car | Agent clicked 'Continue' to enter into the buy flow | ||
| R-compare-payment-options | Agent clicked to compare the three different payment options | ||
| R-conditional-incentive-added | Agent selected conditional incentive | ||
| R-deal-saved | Agent saved deal | ||
| R-delivery-options | Agent selected either pickup or delivery | ||
| R-finance-down-payment | Agent changed finance down payment amount | ||
| R-finance-terms | Agent changed the finance terms | ||
| R-find-payments | Agent selected Find Payments on the Compare Payment Options popup | ||
| R-lease-amount-due | Agent changed the amount due for the lease | ||
| R-lease-mileage-per-year | Agent changed the miles per year for the lease | ||
| R-lease-terms | Agent changed the lease term | ||
| R-payment-option | Agent clicked between finance, cash, and lease | ||
| R-roll-to-finance | Agent selected Finance on the Compare Payment Options popup | ||
| R-roll-to-lease | Agent selected Lease on the Compare Payment Options popup | ||
| R-service-plan-added | Agent added an F&I product | ||
| R-service-plan-removed | Agent removed an F&I product | ||
| R-similar-cars-slideshow | Agent clicked on an arrow under similar cars | ||
| R-trade-in-valuation | Agent submitted a trade valuation | ||
| R-vehicle-image | Agent interacted with an image on the VDP | ||
| R-vehicle-slideshow | Agent interacted with an image in the slideshow | ||
| R-instore-video | R-pause | Agent paused a video | |
| R-play | Agent played a video | ||
| R-progress-25% | Agent made it to 25% of the video length | ||
| R-progress-50% | Agent made it to 50% of the video length | ||
| R-progress-75% | Agent made it to 75% of the video length | ||
| R-watch-to-end | Agent made it to 100% of the video length |