Event Category Event Action Non-Interactive? Description
R-online-build-your-own R-accessories-added   Customer added an accessory
  R-accessories-removed   Customer removed an accessory
  R-accessories-skipped   Customer skipped over accessories
  R-apply-to   Customer selected Apply on the Compare Payment Options popup to set a deal
  R-bed-length   Cutomer selected the bed length
  R-buy-this-car   Customer clicked 'Continue' to enter into the buy flow
  R-compare-payment-options   Customer clicked to compare the three different payment options
  R-conditional-incentive-added   Customer selected conditional incentive
  R-conditional-incentive-removed   Customer removed a conditional incentive
  R-delivery-options   Customer selected either pickup or delivery
  R-drivetrain   Customer selected a drivetrain
  R-engine   Customer selected an engine
  R-exterior-color-added   Customer selected an exterior color
  R-exterior-color-removed   Customer removed an exterior color
  R-features-added   Customer selected an optional feature
  R-features-removed   Customer removed an optional feature
  R-finance-down-payment   Customer changed finance down payment amount
  R-finance-terms   Customer changed the finance terms
  R-find-payments   Customer selected Find Payments on the Compare Payment Options popup
  R-interior-color-added   Customer added an interior color
  R-interior-color-removed   Customer removed an interior color
  R-lease-amount-due   Customer changed the amount due for the lease
  R-lease-mileage-per-year   Customer changed the miles per year for the lease
  R-lease-terms   Customer changed the lease term
  R-payment-option   Customer clicked between finance, cash, and lease
  R-roll-to-finance   Customer selected Finance on the Compare Payment Options popup
  R-roll-to-lease   Customer selected Lease on the Compare Payment Options popup
  R-service-plan-added   Customer added an F&I product
  R-service-plan-removed   Customer removed an F&I product
  R-trade-in-valuation   Customer submitted a trade valuation
  R-transmission   Customer selected a transmission
  R-trim   Customer selected a style
  R-unlock-prices   Customer unlocked prices
R-online-chat R-chat-click   Customer opened the chat
  R-chat-closed   Customer closed the chat
  Rn-chat-impression Yes Chat bubble shown on page
  R-chat-message   Customer sent a message through chat
R-online-click R-edit-delivery-options   Customer edited their delivery options on the my purchase page
R-online-contact-dealer R-click-to-call   Cutomer clicked to call the dealerships phone number
  R-click-to-direction   Customer clicked to get directions to the dealership
R-online-credit-app R-credit-app-clicked   Customer clicked Get Started on the financing page
  R-credit-app-started   Customer started a credit application
  R-credit-app-submitted   Customer submitted a credit application
R-online-express-store-live R-applicationEnded   Chat experience ended
  R-chatting   Customer sent a mesage
  R-ended   Customer ended the chat session
  R-init   Customer opened chat
  R-postChat   Customer interacted with the post chat survey
  R-waiting   Customer waiting between chats
R-online-image-swiper R-arrow-clicked   Customer clicked the arrow on the compare styles popup
R-online-leads R-buy-flow   Customer submitted PII on the checkout page
  R-credit-pre-approval-inquiry   Customer filled out a pre-approval inquiry
  R-express-trade   Customer completed an express trade
  R-general-inquiry   Customer filled out the general inquiry
  R-missing-vin-inquiry   Customer filled out a missing vin inquiry
  R-price-request   Customer requested pricing
  R-saved-express-car   Customer saved their vehicle
  R-soft-credit-inquiry   Customer completed a soft credit inquiry
  R-test-drive   Customer selected a test drive
  R-trade-estimate   Customer submitted a trade estimate
  R-unlock-inquiry   Customer unlocked pricing
  R-vehicle-reservation   Customer reserved a vehicle
R-online-my-purchase R-accessories-added   Customer added accesories from the my purchase page
  R-accessories-removed   Customer removed accesories from the my purchase page
  R-service-plan-added   Customer added an F&I product from the my purchase page
  R-service-plan-removed   Cutomer removed an F&I product from the my purchase page
R-online-payment R-down-payment-completed   Customer submitted a payment on the my purchase page
R-online-purchase R-personal-info-completed   Customer submitted their PII on the checkout page
  R-purchase-placed   Customer placed an order
  R-purchase-started   Customer started the purchase process
R-online-reservation R-vehicle-reserved   Customer reserved a vehicle by placing a down payment
R-online-slide-out R-opened-slide-out-contact-us   Customer opened the contact us popup
  R-opened-slide-out-message-dealer   Customer selected message your concierge from the my purchase page
  R-opened-slide-out-need-help   Customer opened the need help popup
R-online-srp-filter R-filter-clear   Customer cleared a filter
  R-filter-color   Customer filtered on color
  R-filter-features   Customer filtered on features
  R-filter-length   Customer filtered on length
  R-filter-mileage   Customer changed the mileage slider
  R-filter-payment-cash   Customer change the cash down slider
  R-filter-payment-finance   Customer changed the finance payment slider
  R-filter-payment-lease   Customer changed the lease payment slider
  R-filter-type   Customer added a filter to the SRP page (payment type, model, year, etc.)
R-online-srp-new R-soft-credit-inquiry   Customer submitted a soft credit inquiry
  R-unlock-prices   Customer unlocked prices
R-online-srp-used R-soft-credit-inquiry   Customer submitted a soft credit inquiry
  R-unlock-prices   Customer unlocked prices
R-online-trade-in R-trade-in-accepted   Customer accepted a trade-in offer
  R-trade-in-rejected   Customer rejected a trade-in offer
  R-trade-in-started   Customer started the trade-in process
  R-trade-in-submitted   Customer submitted a trade offer
  R-trade-in-upload-photos   Customer uploaded photos for trade-in
R-online-vdp-new R-accessories-added   Customer added an accessory
  R-accessories-removed   Customer removed an accessory
  R-accessories-skipped   Customer skipped over accessories
  R-apply-to   Customer selected Apply on the Compare Payment Options popup to set a deal
  R-buy-this-car   Customer clicked 'Continue' to enter into the buy flow
  R-compare-payment-options   Customer clicked to compare the three different payment options
  R-conditional-incentive-added   Customer selected conditional incentive
  R-conditional-incentive-removed   Customer removed a conditional incentive
  R-delivery-options   Customer selected either pickup or delivery
  R-finance-down-payment   Customer changed finance down payment amount
  R-finance-terms   Customer changed the finance terms
  R-find-payments   Customer selected Find Payments on the Compare Payment Options popup
  R-lease-amount-due   Customer changed the amount due for the lease
  R-lease-mileage-per-year   Customer changed the miles per year for the lease
  R-lease-terms   Customer changed the lease term
  R-payment-option   Customer clicked between finance, cash, and lease
  R-roll-to-finance   Customer selected Finance on the Compare Payment Options popup
  R-roll-to-lease   Customer selected Lease on the Compare Payment Options popup
  R-service-plan-added   Customer added an F&I product
  R-service-plan-removed   Customer removed an F&I product
  R-similar-cars-slideshow   Customer clicked on an arrow under similar cars
  R-trade-in-valuation   Customer submitted a trade valuation
  R-unlock-prices   Customer unlocked prices
  R-vehicle-image   Customer interacted with an impage on the VDP
  R-vehicle-slideshow   Customer interacted with an image in the slideshow
R-online-vdp-used R-apply-to   Customer selected Apply on the Compare Payment Options popup to set a deal
  R-buy-this-car   Customer clicked 'Continue' to enter into the buy flow
  R-compare-payment-options   Customer clicked to compare the three different payment options
  R-conditional-incentive-added   Customer selected conditional incentive
  R-conditional-incentive-removed   Customer removed a conditional incentive
  R-delivery-options   Customer selected either pickup or delivery
  R-finance-down-payment   Customer changed finance down payment amount
  R-finance-terms   Customer changed the finance terms
  R-find-payments   Customer selected Find Payments on the Compare Payment Options popup
  R-lease-amount-due   Customer changed the amount due for the lease
  R-lease-mileage-per-year   Customer changed the miles per year for the lease
  R-lease-terms   Customer changed the lease term
  R-payment-option   Customer clicked between finance, cash, and lease
  R-roll-to-finance   Customer selected Finance on the Compare Payment Options popup
  R-roll-to-lease   Customer selected Lease on the Compare Payment Options popup
  R-service-plan-added   Customer added an F&I product
  R-service-plan-removed   Customer removed an F&I product
  R-similar-cars-slideshow   Customer clicked on an arrow under similar cars
  R-trade-in-valuation   Customer submitted a trade valuation
  R-unlock-prices   Customer unlocked prices
  R-vehicle-image   Customer interacted with an impage on the VDP
  R-vehicle-slideshow   Customer interacted with an image in the slideshow
R-online-video R-pause   Customer paused a video
  R-play   Customer played a video
  R-progress-25%   Customer made it to 25% of the video length
  R-progress-50%   Customer made it to 50% of the video length
  R-progress-75%   Customer made it to 75% of the video length
  R-watch-to-end   Customer made it to 100% of the video length