What are GA Goals? Goals are used to measure how well a business is doing in hitting its key objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.
How to create a Goal: Goals are created at the view level, meaning you can have different goals for different views. Select Admin > View Settings > Goals > New Goal
Goal #1 - Express Store Entered: Represents any user encountering the Express Store at any point during their session.
Goal #2 - Lead Submitted: A customer has established a relationship by submitting their personal information.
Goal #3 - Deal Engagement: A customer is engaged and interacting with the VDP.
Goal #4 - Buy/Reserve/Test Drive: This indicates a car buyer is committed and has either started a purchase, reserved a vehicle, or requested a test drive.
Goal #5 - Credit Application Submitted: A customer has submitted a credit application.
Goal #6 -Trade-In Submitted: A customer has submitted a vehicle trade-in.
Goal #7 - Price Unlocked: A customer has unlocked pricing.
Goal #8 - Service Plan Added: A customer added an F&I product to their deal.
Goal #9 - Accessory Added: A customer added an accessory to their deal.
Goal #10 - Purchase Started: A customer started a purchase by clicking 'Continue' or 'Buy Now'.
Goal #11 - Purchase Placed: A customer placed an order.
