How many new car shoppers vs used car shoppers do I have? Is there any difference in their behavior?

Step 1: Create the segments for New, Used and Crossover found in Doc Part 5

Step 2: Go to Acquisition > All Traffic > Channels. Select your dates and add the 3 following segments. 

Set up your report like this. Overall, there are slightly more Used Car shoppers than New car shoppers - but they’re roughly the same. There are actually surprisingly few New<>Used Crossover shoppers (6.8%)

• New and Used car shoppers have roughly the same session times. New Car Shoppers are more likely to look at one additional page than Used Car shoppers. 
• 1.89% of New Car shoppers click ‘buy this car’ while 2.00% of Used Car shoppers click ‘buy this car.
• Crossover customers are more valuable (more likely to click buy this car) - but since they’re a much smaller number, their effect is smaller.