Step 1: Make sure you have created the following segments:
- Roadster Online Sessions
- Dealer Website / Non Roadster Sessions
- Roadster Instore Sessions
Step 2: Navigate to the Acquisition > All Traffic> Channels report.
Results:
- 11,098 users had sessions where the Express Store was not seen.
- 2,365 users had sessions that included the Express Store.
- 218 sessions were guided by an agent
The most important metrics are typically Avg. Session Duration and Bounce Rates. Focus on these metrics to understand how the Express Store is encouraging online engagement. For example:
- Customers who made it into the Express Store spent an average of 4:27 on the site, viewing 5.76 pages.
- Customers only on the dealer site (did not see the Express Store), spent an average of 1:20 on the site, visiting 2.43 pages.
Therefore, if you can get people into the Express Store, they spend 334% more time and visit more than twice as many pages.
In-Store (Agent Guided) sessions do even better, with 20 minutes of engagement.