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Universal Analytics Reference Guide (GA360 users only)

Universal Analytics Reference Guide (GA360 users only)

How to properly setup UA and track Digital Retailing events

Google Analytics Reporting Basics
Lead Types

Description of the various lead types Digital Retailing captures
Digital Retailing Pages
Online (Customer) Events
Instore (Agent) Events
Modal (Pop-Up) Events
Recommended Views
Recommended Goals
Recommended Segments