The Digital Retailing Express Store has built-in integrations for the Google Analytics Platform so that you can get up and running in a few easy steps. We support both built-in tracking for Google Analytics, as well as the ability to embed a Google Tag Manager Container so that you can create your own tags and/or augment our Google Analytics Integration.
Caution: We recommend only using one integration method only. If you install both a GTM container and enable Digital Retails Google Analytics Integration, you run the risk of double counting and your GTM container interfering with our own which can affect how events fire and the included parameters.
Roadster GTM Policy: While we allow adding GTM to the Express Store, do not use it to capture and expose a customers PII in the datalayer. Not only is this a violation of Googles terms and conditions, it also puts us at risk should our sites be audited and sensitive user information is detected. Since GTM can be used to basically capture anything against a website, we ask that you are ethical and honest in how you use it. If these terms are not met and we continue to see GTM being abused this way, we will remove your GTM container from all applicable sites.