New to GA4 is the concept of event parameters. Think of these almost as custom dimensions - they are additional pieces of information that you can pass on an event, and analyze in GA. Regardless if you use GTM, or our native integration, you will have access to the following parameters.
| Parameter Name | Description |
| roadster_page_name | The Digital Retailing page name (ex. /R-online/vdp-new, /R-instore/srp-used, etc.) |
| customer_id | The unique ID assigned to a customer after they have submitted their PII |
| agent_id | The unique ID assigned to an agent |
| event_category | The Digital Retailing event category (also the event name) |
| event_action | The Digital Retailing event action |
| event_label | The Digital Retailing event label |
| event_value | The Digital Retailing event value |
| item_make | Vehicle make |
| item_model | Vehicle model |
| item_year | Vehicle year |
| item_variant | Vehicle trim |
| item_condition | Vehicle grade |
| item_id | Vehicle vin |
| item_number | Vehicle stock number |
| item_price | Vehicle price |
| item_color | Vehicle color |
| item_type | Vehicle type |
| item_fuel_type | Vehicle fuel type |
| item_inventory_date | Vehicle added to inventory date |