User & Agent Events
Agent events will appear as 'R-instore' vs 'R-online'
| Event Name | Event Action Parameter | Description |
| R-online-build-your-own | R-accessories-added | Customer added an accessory |
| R-accessories-removed | Customer removed an accessory | |
| R-accessories-skipped | Customer skipped over accessories | |
| R-apply-to | Customer selected Apply on the Compare Payment Options popup to set a deal | |
| R-bed-length | Cutomer selected the bed length | |
| R-buy-this-car | Customer clicked 'Continue' to enter into the buy flow | |
| R-compare-payment-options | Customer clicked to compare the three different payment options | |
| R-conditional-incentive-added | Customer selected conditional incentive | |
| R-conditional-incentive-removed | Customer removed a conditional incentive | |
| R-delivery-options | Customer selected either pickup or delivery | |
| R-drivetrain | Customer selected a drivetrain | |
| R-engine | Customer selected an engine | |
| R-exterior-color-added | Customer selected an exterior color | |
| R-exterior-color-removed | Customer removed an exterior color | |
| R-features-added | Customer selected an optional feature | |
| R-features-removed | Customer removed an optional feature | |
| R-finance-down-payment | Customer changed finance down payment amount | |
| R-finance-terms | Customer changed the finance terms | |
| R-find-payments | Customer selected Find Payments on the Compare Payment Options popup | |
| R-interior-color-added | Customer added an interior color | |
| R-interior-color-removed | Customer removed an interior color | |
| R-lease-amount-due | Customer changed the amount due for the lease | |
| R-lease-mileage-per-year | Customer changed the miles per year for the lease | |
| R-lease-terms | Customer changed the lease term | |
| R-payment-option | Customer clicked between finance, cash, and lease | |
| R-roll-to-finance | Customer selected Finance on the Compare Payment Options popup | |
| R-roll-to-lease | Customer selected Lease on the Compare Payment Options popup | |
| R-service-plan-added | Customer added an F&I product | |
| R-service-plan-removed | Customer removed an F&I product | |
| R-trade-in-valuation | Customer submitted a trade valuation | |
| R-transmission | Customer selected a transmission | |
| R-trim | Customer selected a style | |
| R-unlock-prices | Customer unlocked prices | |
| R-online-chat | R-click | Customer opened the chat |
| R-closed | Customer closed the chat | |
| R-impression | Chat bubble shown on page | |
| R-message | Customer sent a message through chat | |
| R-online-click | R-edit-delivery-options | Customer edited their delivery options on the my purchase page |
| R-online-contact-dealer | R-click-to-call | Cutomer clicked to call the dealerships phone number |
| R-click-to-direction | Customer clicked to get directions to the dealership | |
| R-online-credit-app | R-credit-app-clicked | Customer clicked Get Started on the financing page |
| R-credit-app-started | Customer started a credit application | |
| R-credit-app-submitted | Customer submitted a credit application | |
| R-online-express-store-live | R-applicationEnded | Chat experience ended |
| R-chatting | Customer sent a mesage | |
| R-ended | Customer ended the chat session | |
| R-init | Customer opened chat | |
| R-postChat | Customer interacted with the post chat survey | |
| R-waiting | Customer waiting between chats | |
| R-online-leads | R-buy-flow | Customer submitted PII on the checkout page |
| R-credit-pre-approval-inquiry | Customer filled out a pre-approval inquiry | |
| R-express-trade | Customer completed an express trade | |
| R-general-inquiry | Customer filled out the general inquiry | |
| R-missing-vin-inquiry | Customer filled out a missing vin inquiry | |
| R-price-request | Customer requested pricing | |
| R-saved-express-car | Customer saved their vehicle | |
| R-soft-credit-inquiry | Customer completed a soft credit inquiry | |
| R-test-drive | Customer selected a test drive | |
| R-trade-estimate | Customer submitted a trade estimate | |
| R-unlock-inquiry | Customer unlocked pricing | |
| R-vehicle-reservation | Customer reserved a vehicle | |
| R-online-my-purchase | R-accessories-added | Customer added accesories from the my purchase page |
| R-accessories-removed | Customer removed accesories from the my purchase page | |
| R-service-plan-added | Customer added an F&I product from the my purchase page | |
| R-service-plan-removed | Cutomer removed an F&I product from the my purchase page | |
| R-online-payment | R-down-payment-completed | Customer submitted a payment on the my purchase page |
| R-online-purchase | R-personal-info-completed | Customer submitted their PII on the checkout page |
| R-purchase-placed | Customer placed an order | |
| R-purchase-started | Customer started the purchase process | |
| R-online-reservation | R-vehicle-reserved | Customer reserved a vehicle by placing a down payment |
| R-online-slide-out | R-opened-slide-out-contact-us | Customer opened the contact us popup |
| R-opened-slide-out-message-dealer | Customer selected message your concierge from the my purchase page | |
| R-opened-slide-out-need-help | Customer opened the need help popup | |
| R-online-srp-filter | R-filter-clear | Customer cleared a filter |
| R-filter-color | Customer filtered on color | |
| R-filter-features | Customer filtered on features | |
| R-filter-length | Customer filtered on length | |
| R-filter-mileage | Customer changed the mileage slider | |
| R-filter-payment-cash | Customer change the cash down slider | |
| R-filter-payment-finance | Customer changed the finance payment slider | |
| R-filter-payment-lease | Customer changed the lease payment slider | |
| R-filter-type | Customer added a filter to the SRP page (payment type, model, year, etc.) | |
| R-online-srp-new | R-soft-credit-inquiry | Customer submitted a soft credit inquiry |
| R-unlock-prices | Customer unlocked prices | |
| R-online-srp-used | R-soft-credit-inquiry | Customer submitted a soft credit inquiry |
| R-unlock-prices | Customer unlocked prices | |
| R-online-trade-in | R-trade-in-accepted | Customer accepted a trade-in offer |
| R-trade-in-rejected | Customer rejected a trade-in offer | |
| R-trade-in-started | Customer started the trade-in process | |
| R-trade-in-submitted | Customer submitted a trade offer | |
| R-trade-in-upload-photos | Customer uploaded photos for trade-in | |
| R-online-vdp-new | R-accessories-added | Customer added an accessory |
| R-accessories-removed | Customer removed an accessory | |
| R-accessories-skipped | Customer skipped over accessories | |
| R-apply-to | Customer selected Apply on the Compare Payment Options popup to set a deal | |
| R-buy-this-car | Customer clicked 'Continue' to enter into the buy flow | |
| R-compare-payment-options | Customer clicked to compare the three different payment options | |
| R-conditional-incentive-added | Customer selected conditional incentive | |
| R-conditional-incentive-removed | Customer removed a conditional incentive | |
| R-delivery-options | Customer selected either pickup or delivery | |
| R-finance-down-payment | Customer changed finance down payment amount | |
| R-finance-terms | Customer changed the finance terms | |
| R-find-payments | Customer selected Find Payments on the Compare Payment Options popup | |
| R-lease-amount-due | Customer changed the amount due for the lease | |
| R-lease-mileage-per-year | Customer changed the miles per year for the lease | |
| R-lease-terms | Customer changed the lease term | |
| R-payment-option | Customer clicked between finance, cash, and lease | |
| R-roll-to-finance | Customer selected Finance on the Compare Payment Options popup | |
| R-roll-to-lease | Customer selected Lease on the Compare Payment Options popup | |
| R-service-plan-added | Customer added an F&I product | |
| R-service-plan-removed | Customer removed an F&I product | |
| R-similar-cars-slideshow | Customer clicked on an arrow under similar cars | |
| R-trade-in-valuation | Customer submitted a trade valuation | |
| R-unlock-prices | Customer unlocked prices | |
| R-vehicle-image | Customer interacted with an impage on the VDP | |
| R-vehicle-slideshow | Customer interacted with an image in the slideshow | |
| R-online-vdp-used | R-apply-to | Customer selected Apply on the Compare Payment Options popup to set a deal |
| R-buy-this-car | Customer clicked 'Continue' to enter into the buy flow | |
| R-compare-payment-options | Customer clicked to compare the three different payment options | |
| R-conditional-incentive-added | Customer selected conditional incentive | |
| R-conditional-incentive-removed | Customer removed a conditional incentive | |
| R-delivery-options | Customer selected either pickup or delivery | |
| R-finance-down-payment | Customer changed finance down payment amount | |
| R-finance-terms | Customer changed the finance terms | |
| R-find-payments | Customer selected Find Payments on the Compare Payment Options popup | |
| R-lease-amount-due | Customer changed the amount due for the lease | |
| R-lease-mileage-per-year | Customer changed the miles per year for the lease | |
| R-lease-terms | Customer changed the lease term | |
| R-payment-option | Customer clicked between finance, cash, and lease | |
| R-roll-to-finance | Customer selected Finance on the Compare Payment Options popup | |
| R-roll-to-lease | Customer selected Lease on the Compare Payment Options popup | |
| R-service-plan-added | Customer added an F&I product | |
| R-service-plan-removed | Customer removed an F&I product | |
| R-similar-cars-slideshow | Customer clicked on an arrow under similar cars | |
| R-trade-in-valuation | Customer submitted a trade valuation | |
| R-unlock-prices | Customer unlocked prices | |
| R-vehicle-image | Customer interacted with an impage on the VDP | |
| R-vehicle-slideshow | Customer interacted with an image in the slideshow | |
| R-online-video | R-pause | Customer paused a video |
| R-play | Customer played a video | |
| R-progress-25% | Customer made it to 25% of the video length | |
| R-progress-50% | Customer made it to 50% of the video length | |
| R-progress-75% | Customer made it to 75% of the video length | |
| R-watch-to-end | Customer made it to 100% of the video length |
Agent Specific Events
| Event Name | Event Action Parameter | Description |
| R-instore-checkin | R-instore-checkin | Fires when agent checks customer into showroom |
| R-new-customer | Agent created a new customer | |
| R-online-checkin | Fires when agent checks in a customer not in showroom | |
| R-instore-customer-information | R-customer-checked-in | Agent checked in a customer |
| R-instore-leads | R-buy-flow | Agent submitted PII on the checkout page |
| R-credit-pre-approval-inquiry | Agent filled out a pre-approval inquiry | |
| R-express-trade | Agent completed an express trade | |
| R-in-store-purchase | Agent made a purchase on behalf of a customer | |
| R-missing-vin-inquiry | Agent filled out a missing vin inquiry | |
| R-shared-express-car | Agent shared details | |
| R-soft-credit-inquiry | Agent completed a soft credit inquiry | |
| R-standalone-trade-in-inquiry | Agent submitted a standalone trade | |
| R-trade-estimate | Agent submitted a trade estimate | |
| R-unlock-inquiry | Agent unlocked pricing | |
| R-vehicle-reservation | Agent reserved a vehicle | |
| R-welcome-inquiry | Fires when an agent checks customer into showroom | |
| R-customer-created | Agent created a new customer | |
| R-instore-share | R-copy-to-clipboard | Agent copied the share details link to their clipboard |
| R-print-price-summary | Agent clicked to print price details | |
| R-print-share-details | Agent clicked to print vehicle details |