We integrate two distinct event taxonomies into Google Analytics:
- Digital Retail: Identified with 'R-', these events mirror those previously implemented in Universal Analytics, likely familiar to you all.
- ASC: Identified with 'asc_', these events align with the Automotive Standards Council, representing the industry's evolving preference.
We acknowledge that navigating both event sets within GA can be confusing. Our strategy is to gradually phase out 'R-' events throughout the year, transitioning solely to ASC events. In the interim, if you prefer ASC events, feel free to utilize them and adhere to associated guidelines. Conversely, if you're not yet leveraging ASC events, continue using 'R-' events and follow our internal recommendations. It's worth noting that both event types fire in conjunction with each other, ensuring comprehensive data collection regardless of which taxonomy you choose to prioritize.